At the end of their two year course, the fashion and retail design students at the University of South Wales in Cardiff put on a lavish fashion show at The Welsh Museum of Cardiff, called Platform 13, collaborating with established fashion and retail brands, models and businesses in the beauty industry. This gives them invaluable experience for when they start their careers.
One of the businesses the University was keen to work with was Blu Hair Design of Penarth. Sophie and Bethan were chosen to work alongside the Sebastian Cult Team to achieve the look on all of the models for the show.
“We were asked to do an up-do and went in on a Monday for a demonstration of the look that was needed and then had a time limit to work in pairs to achieve the same look on thirty models. The pressure was on, it was an amazing experience,” said Sophie.
“We were delighted to be chosen,” said Bethan. “The inspiration for the look was the shine line which was also the feature, it waved up the dome-shaped hair with a roughed-up matt finish on the dome shape.”
Alexis Williams and Hayley Williams, owners of Blu Hair Design, are keen for staff members to participate in events, fashion shows and fashion photoshoots as it gives them additional confidence and helps to raise the profile of the salon. They are also keen for the salon to give back to the community and help young talented stylists of the future, like those from the University, gain invaluable experience.
“The fashion industry is one of the largest and most dynamic sectors in the UK, employing over 800,000 people and directly contributing over 20bn to the economy each year. The methods used to promote and sell fashion brands are vital to maintain this high level of commercial success.”